The Publishing Engine for Platforms at Scale.
ReleaseRoute handles app store publishing and lifecycle operations for platforms that create apps for their customers. Your customers get apps in the stores. Your team doesn't think about it.
From our own platform. Read the full story
Publishing at scale breaks fast.
If you create and publish apps for your customers, app store operations become a bottleneck: questionnaires, account issues, policy changes, and more cause a support load that grows with every app.
If you've avoided offering apps because it doesn't scale, that assumption was correct - until now.
Manual ops
Repetitive store submissions, screenshots, metadata, signing, and release orchestration. Every app adds work.
Compliance churn
Policy updates and review edge cases multiply across your customer base. What worked last month may fail today.
Scaling limits
You can hire an ops team for a few hundred apps. You can't hire your way to 10,000.
A publishing engine that disappears.
ReleaseRoute integrates behind your platform via API. Your UI, your branding. Some steps run fully automated; others guide your customers through the process - step definitions, validation, and instructions all delivered via API.
This is not a dev tool. It's not certificate management for your own apps. It's infrastructure for platforms that publish apps for their customers - at scale, under their customers' accounts.
Publishing Automation
- • Developer account creation
- • App and metadata setup
- • Build upload
- • Guided compliance questionnaires
Lifecycle Operations
- • App updates
- • Developer account maintenance
- • Compliance with app store policy changes
- • Store listing updates
Built for platforms, not single apps.
If your business model creates apps for others, ReleaseRoute becomes your publishing layer.
App builders
Ship apps fast while keeping publishing ops centralized and automated.
Website builders
Scale updates and maintenance without scaling manual checklists.
White-label app platforms
Manage thousands of branded apps without drowning in store operations.
Built from six years of production operations.
ReleaseRoute was built internally to solve our own publishing problem. Over six years and 800+ apps, we refined it until apps published without intervention - and support dropped to less than three hours a day, total.
Now that infrastructure is available to other platforms.
Read the full case studyCommon questions
Does this replace our build system?
No. ReleaseRoute handles publishing and lifecycle, not building. You provide the app binary; we handle everything from there to the stores and beyond. If you're working with web-based apps and need guidance on bundling, we have deep experience in that area - reach out.
How is this different from Fastlane or other dev tools?
Dev tools like Fastlane are for publishing your own apps. ReleaseRoute is infrastructure for platforms that publish apps for their customers - at scale, under each customer's own store account, with full lifecycle management.
What happens when Apple or Google policies change?
ReleaseRoute maintains a continuous compliance layer. Policy updates are handled as part of the infrastructure - your team doesn't need to track them.
Does it matter how we build our apps?
No. ReleaseRoute is agnostic to how you build - WebView wrappers, native apps, or custom pipelines. You handle building; we handle publishing. As long as you can produce a valid app binary, we can get it into the stores.
Let's talk about your publishing problem.
Whether you're drowning in operations or haven't started because it didn't seem viable - we should talk.
Get in Touch